The labor force world is constantly renewed due to changes in our daily life because society evolves every minute. Therefore, if we want to be competitive, stay ahead, learn new techniques and methods in our profession, we have to keep updating our knowledge and continuing education is an imperative way to achieve a competitive edge.

The variety of these continuing education courses is infinite and the lack of free time our employees experience at their places of work is not an excuse. There are excellent online trainings options that allow the employer, the employee or any person in general to follow a course and learn a new skill, from their offices or the comfort of their homes, if they prefer. Today, with the phenomenon of social networks, employees  must master very well all aspects regarding managing, handling, designing and interacting with social networks if they wish to succeed and stay ahead of their competition. The infinity of resources that Internet has to offers, there are no excuses for someone wanting their businesses to prosper. However, in order to apply the new skills learned it is necessary to dominate them completely.

Study a new language: the market requires the English language if you wish your business to  develop internationally.  A great percentage of the world´s  commercial and/or trade exchange between countries is handled utilizing English, and being able to speak that language well will open new business opportunities for entrepreneurs as well as fabulous prospects for employer who seek to progress and get qualified experienced employees. Another fundamental language to bear in mind is Mandarin. The Asian giant is already the second economic power in the world and mastering its language is a spectacular advantage to stay above the competition. Latinos who want to progress in the United States and Canada must learn to speak English to fully integrate into these new societies. The same should be done by English speakers who want to trade with the Latino communities in Canada and the United States, since they represent a significant percentage of the total population. The Chinese immigration advance in the West is still huge like in the twentieth century and mastering its language mandarin represents a great virtue in the face of your competition.

For Latin Americans it is useful to speak Portuguese, Brazil is the great power of the region and to master its language would bring multiple benefits. The development of the professional through continuing education acquires new perspectives and open the doors to earn more money.

• Internet resources for businesses: using the Internet to grow your business is essential. There are many pages that offer traffic services on the Internet. Traffic is essential so that our own website receives many visits and, therefore, more sales. It also offers selective traffic services. That is, that our website is visited by our target audience. For example, if we make plastic products for the kitchen, we need the page to reach adults who use them.

Regarding computer resources is essential to stay informed. Obtaining a knowledge update is very important because it gives entrepreneurs  the chance to know what new methods they can implement in order to increase sales and make more profit.

• Social networks: they are the boom of our era. If a business wants to prosper, it has to dominate social networks. It is also necessary that you have many followers and interact with the brand. In addition, investing in social networks means investing in the future, since most of the users are young and there will be a time where all business transactions will be done online. If your brand is not handled well and you do not feel it has been present well enough to reach as many  people as possible, it is convenient to hire a talented community manager who manages the social networks of your business and will guide you to make your brand stand out.

In the case of a rising employee, social networks can be used to inform  potential employers about your professional profile and work experience to be considered for employment opportunities. It is convenient not to show anything of your private life and to maintain exhibiting  labor related issues only.

• Coaching: resorting to coaching is a great idea to succeed, individually or collectively. The coaching consists of a personalized training on the area where you want to progress. The coach draws the best from the professional, producing extreme and positive transformations. The employer can use it for himself and / or his employees. An independent worker can hire a coach to excel his/hers qualities and achieve all proposed objectives. The only requirement needed is to be open to learning new techniques and methods. Progress will manifest naturally.

Health professionals are require additional training and knowledge after having received a specialization. Dentists, podiatrists, podiatrists, chiropractors, physiotherapists and more must continue to be trained. There are extensive refresher courses in all specialties and you must choose the one that will give you an edge over your competitor. For example, dentistry is currently working hard on the aesthetic aspect of oral health. Many people invest in looking for the best professionals to make their appearances exceptionally better, so investing in a course of these characteristics and nature is beneficial and could lead to higher profits. The key for any health professional is to be informed about the demand and updates in his/her areas of expertise and their communities,  and what courses exist to meet that demand.

If you want to progress and earn more money, you have to keep yourself in a constant knowledge update, study and search. This will lead to a better understanding of your market ( your audience) or area where you wish to penetrate, and be able to make the right decisions. If you want your company to be ahead of your  competition you have to know what social changes are happening around you and design ways or methods on how to satisfy said changes. Therefore, translating into more sales, better margins for profit  and being ahead in a competitive world. In the case of a worker who wishes to succeed, the situation is the same: understanding the changes that are happening around you, live up to them and stay focused on what you wish to accomplish, maintain a higher level of knowledge updating, be competent and competitive.

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Are you aware of the SMS opportunity to communicate and engage your clients? Better yet, are you in a position to benefit from such an opportunity? Does your practice management software allows you to keep patient communication active with systematic and automatic SMS as well as SMS campaigns?

Your Audience owns a mobile phone

In targeting my audience, I have discovered that 60% of the people in the planet utilize or owns a mobile phone, in comparison with the 40% of people who have access to an internet account.  Statistics show that the number of mobile phone users have increased dramatically in past years, with the tendency of more people projected to sustain the same orbit in future years, one has to assume that a SMS campaign will reach a higher number of people rather than by sending emails.

Open rates for SMS is far better than emails

Research shows that 98% of SMS messages have a response rate of 45% while the open rate for emails are at 28-33% with a much lower response rate of 6%. This means that almost 3x people are reading your messages than opening the emails you’ve sent them.

Awesome click through rate

Click Through rate is the percentage of clients that clicked through to a website via the link within an SMS message. The average click through rate for links in SMS messages stands at 19% while the click through rate for email marketing is at 3.2%. 19% click through so this means that for every 5 SMS you get 1 booking.

Vital Broadcasting with your patients

With higher open rates, SMS messaging provides you with the superiority of instantly updating and informing your recipients of what you have to say. This could mean anything from special offers to discount of products and services that your patients may be looking or needing for. SMS messages can be customized based on your patient´s purchasing behavior and keep them informed on specific offers they may be interested in.

More doesn’t necessarily means better

SMS messages are instant, mobile and accessible. They posses mass-messaging capabilities for spreading information. Their word count has to stay limited to only the most relevant facts rather than having all sorts of information risking your patient’s interest. People usually do not have the time or the patience to read the entire content of your email until they reach the link; in contrast, with a SMS message, which in fact are short and to the point, have a superior chance to grab your patient’s attention and keep them interested and updated.

It’s economical

What if every dollar you spent produced 100$ of business?

It may seem costly when you look at the cost of each SMS sent. However, the chances of  landing some bookings from your SMS messaging campaigns and turning them into actual money are by far greater than embarking of an email campaign. In addition, emails require creating and designing and that my dear OpusTimenautes translate into time and money.

Let a reliable practice management software work for you, become a paid subscriber.   OpusTime where business owners belong.

Taking time off to plan and take a vacation brings incredible benefits to people´s health.  However, according to the American Psychological Association´s work and well being survey, those benefits are far from permanent.

But what does David Ballard, Director of the American Psychological Association Center for Organizational Excellence have to say about vacation.

“After workers return to work from a vacation, they usually feel less stressed, their mood is better, they have more energy, they’re more motivated, and they say they’re more productive and their work quality is actually better,  But for nearly two-thirds, those effects dissipate within a few days of coming back from a vacation.”

In the same way even mentioning  the word vacation to a pack of passionate entrepreneurs, and you’ll likely be met by perplexing stares or incredulity of reproach. Those lionhearted who take a break – be it dropping their pens at exactly 5:00 pm on a daily basis, taking a lunch break other than being in front of a computer, or dare I would say, plan and take a vacation off the grid – are stigmatized (red flagged) as not being cut out for the hardship of entrepreneurship.

Contrary to such a negative stigma, vacations are crucial to excelling in the endurance that takes to build a successful business. Here are the top Thirteen signs that you need to invest in a vacation:

1. Your job, which used to bring you so much joy, has now become mundane and you can’t seem to find any excitement in it anymore.

2. Your ideas or your ability to execute on an initiative are at a lull.

3. Every little problem is turning into a big issue.

4. You start making mistakes.

5. You wake up at 03:00 am without reason or have trouble sleeping.

6. You are feeling pretty cynical and everything arounds you annoys you.

7. You are losing touch with your personal life and feel stagnant.

8. Everything hurts (backache, headache, shoulder ache, carpal tunnel ache, sciatic pain).

9. You’re tired of in house entertainment (TV) and reach for that wine glass.

10. Anthills routinely become mountains.

11. Your entire life revolves around your work and you can’t think of nothing else.

12. Your energy levels is so depleted that you become a couch potato.

13. You daydream about anything but work.

Just like most things in life, moderation is the key. Take some time off (disconnect from your daily routine) so you can sleep better and be more productive, more relaxed, and healthier. Take the initiative to have the control of your business at your fingertips from anywhere with OpusTime.  Find out first @ www.opustime.com for your 30 days free trial period. OpusTime where business owners belong.